Strategy
Strategy
Sharjah Government Media Bureau: social media strategy
- Sharjah Government Media Bureau
- Governments
- United Arab Emirates
The idea
Match the message to the platform. In-depth audience analysis shaped a content plan for each channel, aligned with SGMB's objectives and built around the government initiatives and cultural programmes people actually care about.
Results
4Platforms optimised
What we did
- 01
Audience analysis
Who follows SGMB on each platform, and what they engage with.
- 02
Tailored content planning
Content pillars and calendars per platform, showcasing government initiatives and cultural programmes.
- 03
Platform optimisation
X, Instagram, LinkedIn and Facebook set up and tuned for reach and engagement.
- 04
Community engagement and metrics
Engagement strategies and performance metrics for continuous optimisation.
Where the work ran
United Arab Emirates
Overview
A government media bureau speaks to residents, media and the world at once. SGMB needed a stronger digital presence and audiences that engage, not just follow.
Impact
A comprehensive social media strategy with a community engagement approach and performance metrics in place for continuous optimisation.
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