StrategyNorwegian Refugee Council
Strategy
QAAFZA: launching an investment destination
- Queen Alia Airport Free Zone
- Governments
- Jordan
The idea
Speak the investor's language. Data-driven insights refined the core messages around investor expectations and global market trends, then one framework carried them across every channel.
What we did
- 01
Brand strategy and positioning
A clear positioning and value proposition for the free zone.
- 02
Communication framework
A brand narrative and messaging framework aligned with investor expectations.
- 03
Targeted advertising and media
Digital platforms and strategic media placements to raise visibility.
- 04
Investor-focused events
High-profile industry events that engaged investors and stakeholders.
Where the work ran
Jordan
Overview
QAAFZA was entering the market and needed investors and businesses to see it as a premier investment destination from day one.
The campaign in context
Mockups and key visuals built from the campaign's own material. Tap any design to see it full size.
Impact
Clear market positioning, a unified brand narrative and stronger investor awareness as QAAFZA entered the market.
Frames from the work
01 / 03
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