The marketing communications journal

Ideas from our team on strategy, campaigns, content and the audiences of the region.

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Strategy19 June 2024, 5 min read

The Impact of Cultural Diversity on Marketing Strategies

Cultural nuance shapes how audiences read every message. How brands in Saudi Arabia, Jordan and the wider region can plan communication that respects culture and still performs.

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Insights & trends17 June 2024, 6 min read

Data-Driven Marketing: From Insights to Actionable Plans

How Sudace's model uses audience behaviour, competitor and market data to build strategies and integrated campaigns that perform — with Zain Cash as a working example.