Strategy
Strategy
Norwegian Refugee Council: entering new markets
- Norwegian Refugee Council
- NGOs
- Egypt
- Tunisia
- United Arab Emirates
- Qatar
The idea
Understand the audience before speaking to it. Research into interests, philanthropic behaviour and humanitarian inclinations showed how NRC's mission could resonate in each market.
Results
4New markets assessed
What we did
- 01
Audience research
Analysis of each market's interests, giving behaviour and humanitarian attitudes.
- 02
Market appetite assessment
How ready new audiences are to engage with NRC's mission.
- 03
Communication and media recommendations
Strategies aligned with the societal context of each market.
- 04
Local storytelling
Guidance so stories and content resonate with local audiences.
Where the work ran
EgyptTunisiaUnited Arab EmiratesQatar
Overview
NRC wanted to expand its brand purpose and reach audiences in markets where it has no operational presence: Egypt, Tunisia, the UAE and Qatar.
The campaign in context
Mockups and key visuals built from the campaign's own material. Tap any design to see it full size.
Impact
NRC could evaluate its appeal and legitimacy in each market, strengthening its position for future engagement and expansion.
Frames from the work
01 / 02
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