Strategy
Strategy
Social Security Corporation: crisis communication
- Social Security Corporation
- Governments
- Jordan
The idea
Clarity is care. Every message was written to answer a real concern, timed to when people needed it, and delivered with the same transparent tone.
What we did
- 01
Crisis management strategy
A strategy for communicating through the pandemic.
- 02
Tailored campaigns
Campaigns that explained updates and gave clear guidance.
- 03
Strategic messaging
Messages that addressed public concerns directly.
- 04
Timely content
Content released when people needed it most.
Where the work ran
Jordan
Overview
During the pandemic, people needed fast, clear and reliable answers. Social Security had to communicate important updates and manage public concern without losing trust.
The campaign in context
Mockups and key visuals built from the campaign's own material. Tap any design to see it full size.
Impact
Key information reached the public while Social Security maintained trust and transparency through the crisis.
Frames from the work
01 / 02
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