Strategy
Strategy
Sharjah24: a new digital direction
- Sharjah24
- Governments
- United Arab Emirates
The idea
Rebuild the foundation, then grow. An honest look at the digital ecosystem, competitors and audience expectations led to a new brand direction and a framework ready to scale.
What we did
- 01
Communication intelligence
Market research, competitor benchmarking and digital ecosystem analysis.
- 02
Audience insights
A communication assessment built on what audiences expect from a news platform today.
- 03
Digital identity redevelopment
A rebuilt digital identity framework, consistent across channels and ready to scale.
Where the work ran
United Arab Emirates
Overview
Media habits were changing fast. SGMB needed a stronger digital presence and a strategy that matched how its audiences now consume news and government content.
The campaign in context
Mockups and key visuals built from the campaign's own material. Tap any design to see it full size.
Impact
A new strategic brand direction, a rebuilt digital identity, more consistency across channels and a scalable framework for future growth.
Frames from the work
01 / 04
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