Marketing communicationsEconomic Modernisation Vision
Marketing communications
int@j: a new voice for Jordan's ICT sector
- int@j
- Telecommunication & Technology
- Jordan
The idea
Let the brand speak for the whole sector. Communication intelligence and audience analysis redefined the positioning, then a launch campaign introduced the refreshed identity with one clear voice.
What we did
- 01
Communication intelligence
Audience analysis that informed the new positioning.
- 02
Brand positioning and strategy
Redefined positioning with a communication strategy and plan.
- 03
Integrated brand launch
A launch campaign for the refreshed identity, with PR and media engagement.
- 04
Event communications
Launch coverage and event communications.
Where the work ran
Jordan
Overview
int@j needed its brand to reflect its real role as the representative voice of Jordan's ICT sector, and its impact on the technology ecosystem.
The campaign in context
Mockups and key visuals built from the campaign's own material. Tap any design to see it full size.
Impact
A successful repositioning, a unified brand identity, a stronger industry position and greater media and PR visibility.
Frames from the work
01 / 01
Next storyAbu Sheikha ExchangeAn integrated campaign that brought new audiences to an exchange brand.More success stories
All success storiesMarketing communications
Marketing communications
Marketing communicationsWe're always happy to hear from you
Tell us where you want your brand to go. One of our consultants will reply within one business day.