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Marketing communications
Pizza Qaysar: a brand transformation
- Pizza Qaysar
- Food & Beverage
- Jordan
The idea
Modern taste, original roots. Communication intelligence and market research pointed to a fresh positioning that celebrates where the brand comes from while speaking to how people eat today.
Results
+24MImpressions
18%Engagement rate
4%Increase in sales
What we did
- 01
Communication intelligence
Audience analysis and market research to find room for differentiation and growth.
- 02
Brand strategy and positioning
A new positioning and messaging framework, plus a refreshed visual identity and narrative.
- 03
Integrated launch campaign
A launch that introduced the new positioning across every touchpoint.
- 04
Content and communication management
Ongoing content that kept the new brand consistent and engaging.
Where the work ran
Jordan
Overview
In a crowded food market, Pizza Qaysar needed to feel current to a new generation without losing the authenticity its loyal customers loved.
The campaign in context
Mockups and key visuals built from the campaign's own material. Tap any design to see it full size.
Impact
A stronger market position and a more engaging brand: over 24 million impressions, an 18% engagement rate and a 4% increase in sales.
Frames from the work
01 / 05
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