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Marketing communications
Audi: a data-driven strategy for Audi Jordan
- Audi
- Automotive
- Jordan
The idea
One premium story across every channel. A data-driven strategy, built on benchmarking and a clear theme for the look and feel, kept every campaign, post and event pointing in the same direction.
What we did
- 01
Strategic planning
Data-driven 360° planning with benchmarking, an action plan and targeted tactics.
- 02
Tailored content
Analysis that produced a clear theme for the overall look and feel, plus new content types.
- 03
Marketing solutions
Multi-channel campaigns with consistent messaging across platforms.
- 04
Media and events coverage
Event coverage on social media to increase exposure and drive sales.
The film
Where the work ran
Jordan
Overview
To grow Audi Jordan's reach, especially around its electric range, the brand needed to engage the right audience consistently, from discovery on social media to the showroom.
The campaign in context
Mockups and key visuals built from the campaign's own material. Tap any design to see it full size.
Impact
A consistent premium presence for Audi Jordan across social, campaigns and events, engaging the right audience for its electric range.
Frames from the work
01 / 08
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