Marketing communicationsEconomic Modernisation Vision
Marketing communications
Bank ABC: repositioning a bank for the future
- Bank ABC
- Banking & Insurance
- Jordan
The idea
Make the bank feel like part of the community. Every campaign, post and event was planned to turn a corporate voice into a warmer, more engaging one, without losing credibility.
Results
9.8MImpressions
2.4MViews
40%Reach increase
What we did
- 01
Campaigns and communication strategy
Media plans, action plans and campaigns supporting the bank's transformation into the "Bank of the Future".
- 02
Social media management
All digital platforms run under one strategy, with creative layouts that lifted the brand's presence.
- 03
PR and event communications
Branding, video and social coverage for key events, including the launch of Ila and the bank's new building.
- 04
Digital advertising
Competitions and seasonal campaigns that drove engagement, interactions and visibility.
Where the work ran
Jordan
Overview
Bank ABC was moving toward its vision of becoming the "Bank of the Future", but its image still felt like a corporate entity. It needed communication that matched the transformation and brought people closer to the brand.
The campaign in context
Mockups and key visuals built from the campaign's own material. Tap any design to see it full size.
Impact
A brand repositioned from corporate to community-driven, with 9.8 million impressions, 2.4 million views and a 40% increase in reach.
Frames from the work
01 / 06
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