Marketing communicationsEconomic Modernisation Vision
Marketing communications
Al Asala Colleges admission campaign
- Al Asala Colleges
- Education
- Saudi Arabia
The idea
Let students tell the story. The campaign showcases alumni success, innovative programmes and a supportive campus through authentic storytelling, vibrant visuals and interactive digital content designed for tech-savvy students — positioning Al Asala as the premier choice for academic and personal growth.
What we did
- 01
Campaign strategy
An enrolment strategy built around the college's real differentiators.
- 02
Campaign visual system
A bold, multi-colour system carried across every asset, from social to campus.
- 03
Digital & interactive content
Video, web and social content made for a digital-first audience.
- 04
Admission film
A campaign film featuring Al Asala's own students.
The film
Where the work ran
Saudi Arabia
Overview
Enrolment was declining under intense competition, changing student preferences and the need for technological advancement. The college needed a focused recruitment campaign to raise visibility, highlight its unique strengths and attract more students.
The campaign in context
Mockups and key visuals built from the campaign's own material. Tap any design to see it full size.
Impact
A cohesive admission campaign that gave Al Asala Colleges a recognisable, youthful voice across digital, social and campus touchpoints.
Frames from the work
01 / 08
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