Marketing communications
Marketing communications
Economic Modernisation Vision: launch communications
- Economic Modernisation Vision
- Governments
- Jordan
The idea
Start with alignment, then launch as one voice. A stakeholder workshop with the Royal Court set the goals, refined the key messages and defined the KPIs, so every channel told the same story on launch day.
Results
+13MImpressions
+185Media mentions
+40News articles and reports
85%Positive media sentiment
What we did
- 01
Communication and brand strategy
Messaging architecture, positioning and narrative for the vision, built from insights gathered with the Royal Court.
- 02
Launch communication plan
Content strategy and a phased plan that took the vision from announcement to public conversation.
- 03
Media relations and PR
Press management and outreach that secured consistent coverage across local and regional outlets.
- 04
Event communications and live coverage
Branding, video production and live coverage of the launch event, supported end to end on the day.
Where the work ran
Jordan
Overview
A national vision has to be understood by citizens, investors and institutions at the same time. The launch needed one clear story, aligned stakeholders and measurable goals before a single message went public.
The campaign in context
Mockups and key visuals built from the campaign's own material. Tap any design to see it full size.
Impact
Consistent positioning and targeted social media and PR lifted engagement and public perception, with over 13 million impressions and 85% positive media sentiment.
Frames from the work
01 / 08
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