Marketing communicationsEconomic Modernisation Vision
Marketing communications
Abu Sheikha Exchange: an integrated brand campaign
- Abu Sheikha Exchange
- Banking & Insurance
- Jordan
The idea
Distance is no longer a barrier. A compelling narrative turned everyday exchange and transfer services into stories about bringing people closer, carried consistently across every touchpoint.
Results
+3.4MImpressions
22%Growth in audience engagement
What we did
- 01
Integrated campaign strategy
A campaign strategy built to reach new audiences.
- 02
Brand narrative and storytelling
A narrative that made the brand more relevant and memorable.
- 03
Campaign concepts
Creative concepts for the brand's products and services.
- 04
Multi-channel execution
Consistent communication across multiple touchpoints.
Where the work ran
Jordan
Overview
The brand needed to reach new audiences and feel more relevant, while keeping the trust its customers already placed in it.
The campaign in context
Mockups and key visuals built from the campaign's own material. Tap any design to see it full size.
Impact
Over 3.4 million impressions, 22% growth in audience engagement, a larger brand share of voice and more brand mentions.
Frames from the work
01 / 02
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