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Marketing communications
HoverUp: marketing drone technology
- HoverUp
- B2B
- Jordan
The idea
One brand, three precise conversations. Benchmarking research shaped clear messages for each sector, delivered through consistent campaigns.
What we did
- 01
Strategic planning
Data-driven 360° planning with benchmarking research.
- 02
Tailored messaging
Clear, compelling messages for commercial, government and military audiences.
- 03
Multi-channel campaigns
Consistent campaigns across platforms to boost visibility.
Where the work ran
Jordan
Overview
HoverUp sells advanced technology to very different audiences, from businesses to first responders and the military. Each needed a message that made sense to them.
The campaign in context
Mockups and key visuals built from the campaign's own material. Tap any design to see it full size.
Impact
A stronger market position for HoverUp in the drone technology sector.
Frames from the work
01 / 01
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