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Marketing communications
Al Rifai summer campaign — «Live your summer»
- Al Rifai
- Food & Beverage
- Saudi Arabia
The idea
Summer isn't complete without Al Rifai. We developed the slogan «عيش صيفك مع الرفاعي» and a lock-up that pulses with summer energy, with doodles inspired by the Red Sea waves and the rocky mountains of AlUla.
What we did
- 01
Slogan & lock-up
«عيش صيفك مع الرفاعي», with a summer lock-up inspired by Saudi landscapes.
- 02
Campaign pattern
A tailored pattern that makes the campaign instantly recognisable while staying rooted in tradition and culture.
- 03
Key visuals
Product scenes set in iconic Saudi summer destinations.
- 04
Campaign film
A summer film that carries the idea across digital and social.
The film
Where the work ran
Saudi Arabia
Overview
Link Al Rifai's products with people's summer holidays — at the beach, in the mountains or with family in city parks — and make the brand feel like an essential part of every summer trip.
The campaign in context
Mockups and key visuals built from the campaign's own material. Tap any design to see it full size.
Impact
A distinctive summer campaign with a memorable slogan, pattern and visual world that consistently signalled «this is Al Rifai».
Frames from the work
01 / 03
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