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Marketing communications
MENA ICT Forum: event communications
- MENA ICT Forum
- Telecommunication & Technology
- Jordan
The idea
Treat the event as a story with three acts: before, during and after. Each stage had its own messages, media and content, all reinforcing the Forum as a regional hub for thought leadership.
Results
479KImpressions on Facebook and Instagram
70KImpressions on LinkedIn
32Local and regional media outlets
What we did
- 01
360° strategic planning
Data-driven planning aligned with the Forum's objectives.
- 02
Content and campaigns
Content creation, advertising campaigns and messaging to build awareness and engagement.
- 03
PR and media relations
Press releases, media and influencer pitching, and interview arrangements.
- 04
Event communication plan
Live coverage, video and content across the event, through to the wrap-up.
Where the work ran
Jordan
Overview
The Forum wanted to be seen as the region's leading platform for innovation and digital transformation, not just another conference on the calendar.
The campaign in context
Mockups and key visuals built from the campaign's own material. Tap any design to see it full size.
Impact
Cohesive communication across every touchpoint, with 479K impressions on Facebook and Instagram, 70K on LinkedIn and coverage in 32 media outlets.
Frames from the work
01 / 04
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