Marketing communicationsEconomic Modernisation Vision
Marketing communications
Al Asala internal communication campaign
- Al Asala Colleges
- Education
- Saudi Arabia
The idea
Reintroduce the college to its own people. Building on Al Asala's brand values, we developed a strategy to present each department in a more approachable way, fostering a sense of belonging and pride among employees and students.
What we did
- 01
Internal communication strategy
A unified internal language built on the college's brand values.
- 02
Department storytelling
Each department reintroduced in an approachable, human way.
- 03
The film
Three days of filming real students and staff in action across Al Asala's facilities, offices and departments.
The film
Where the work ran
Saudi Arabia
Overview
Build an internal communication approach that encourages everyone at the college to embrace a unified language of understanding, acceptance and unity — improving the work and study environment for all.
The campaign in context
Mockups and key visuals built from the campaign's own material. Tap any design to see it full size.
Impact
A film that captured the true essence of Al Asala's values and the impact they have on everyone, carrying a message of gratitude for each person's contribution to the brand's growth.
Frames from the work
01 / 01
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