Marketing communicationsEconomic Modernisation Vision
Marketing communications
Zain Cash: data-driven campaigns for digital payments
- Zain Cash
- Telecommunication & Technology
- Jordan
The idea
Turn products into stories people connect with. AI and data-driven insights shaped the messaging, and every product became a campaign concept carried across a seamless multi-channel experience.
What we did
- 01
Data-driven communication strategy
Refined key messaging, supported by AI and data insights, to lift awareness and adoption.
- 02
Campaign concepts
Product communication campaigns that turned offerings into compelling narratives.
- 03
Multi-channel execution
Optimised content across digital and traditional channels, with targeted social media and PR.
- 04
Creative and advisory support
Creative content development and strategic advice to strengthen brand impact.
The film
Where the work ran
Jordan
Overview
Zain Cash had a growing range of products, from credit cards to financial solutions and its app. Each needed to be understood and adopted, and the brand needed to lead Jordan's digital payments conversation.
The campaign in context
Mockups and key visuals built from the campaign's own material. Tap any design to see it full size.
Impact
Successful product campaigns, unified messaging across channels and a stronger position for Zain Cash as a leader in Jordan's digital payments sector.
Frames from the work
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